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When was the last time you made a restaurant reservation without first checking online reviews on TripAdvisor or Yelp? Word of mouth recommendations are important. We trust the experiences of others over the claims of a company. Online reviews can help a customer to build up a strong and immediate impression of a brand’s goods and their customer service credentials Cleared Want to know how to gain customer trust and confidence? Follow these 13 actionable methods and you’ll be well on your way to gaining and retaining a loyal fanbase. Telling your story is a crucial part of building a brand. It shapes how your audience views you and allows them to look beyond the products and understand where you’re coming from